In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other realities concerning contemporary B2B marketing. We discuss exactly how the purchasing journey is currently totally fragmented and the manner in which community structure can help marketers take back control of the dis… Read More


Mark Donnigan: It's going excellent, Ben. I am so pleased to be right here on your program.Ben: Definitely. We more than happy to have you on the show. Especially provided the importance and the urgency of the topic we're mosting likely to be tackling throughout this discussion also, which is one that I think is truly under-discussed. One that migh… Read More